• Perfect gift boxes for new mums. Boutique British brands. Through the letterbox. The Expectant Collection from Ovi and Reu.

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We just love seeking out, writing about and providing clothing and lifestyle products that help to keep family life creative and simply beautiful for you and your little explorers.

We champion the independents, the environmentalists and the artists, who put heart and soul at the centre of everything that they do.

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Explore our Creative Lifestyle Blog

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If there’s one thing I love on a rainy afternoon when Ovi has gone down for a nice long nap it’s a little Pinterest project...

A day in the life of a #mumboss

Today was one of those days where it got to Ovi’s tea time and I realised I hadn’t even had time for a toilet stop...

Blogging about Blogging

Since starting Ovi and Reu I’ve become so much more aware of the vast body of superb writing and documenting of life that exists out...